*Insert legit Hogwarts School of Witchcraft and Wizardry letterhead
Dear Ms. Mark,
We are pleased to inform you that you are not a muggle after all, and have been accepted in Hogwarts School of ....etc.
#iwish. And I have since I was about 12/13...onwards. But I realize I'm not the biggest fan in the world ...(see below)
...I can't recite all the best phrases verbatem, and am easily phased by the cool 3D graphics at theatres which gloss over the details of the book - in my heart, I wish I was a wand-waving, broom-flying witch. Don't we all, well all of us who have read these imaginative escapist masterpieces.
What makes life harder as a potthead...potterfan....HP fan, is that this uber extended, 360 degree marketing/merchandising machine has got us hooked. And the dealers are smart - I mean beyond just the Bertie Bott's Every Flavoured Bean and other fun merch they sell, they're getting creative.
Marketing to these fans should really be quite easy - all ages, genders, psycho/behav/cult demos, and they are actively seeking this brand's information. But I appreciate the timing, and style in which these marketers are supporting the release of HP7 part 2. I feel like they're somewhat challenging themselves to be more creative, with fun/engaging online integration like this Parseltongue translator. I doubt they're measuring the ROI for each of these mini tactics, so I feel like they understand that hooking this content-greedy audience with super interactive and on brand toys is the key to focused fandom.
Frock Yeah HP, you work.
Or shall I say...
