It’s poor etiquette to disappear (from Posterous) and then ask everyone in my social network to “like” and vote for causes they have no idea about. However, as a recent DMA alumn from McMaster I couldn’t help but support the DMA in the Virgin Mobile On the House competition as obnoxiously as possible.
I hadn’t known much about Virgin as a mobile service provider before the DMA, however I do recall their ads with photog by The Cobra Snake – which I loved! After hearing about Virgin’s Canada wide campus challenge I was intrigued and followed the DMA through each phase via social media, since I am le working girl now.
Saturday October 29th, was the stage of the competition that everyone was buzzing about – a physical race of sorts across campus that integrated with challenges online. Each school had only a small group of competitors who qualified based on their social media engagement with students. I wish I had been there to see this live but I learned later that there were: boot camp-like obstacle courses, puzzles, pairs challenges, and challenges with vendors within McMaster’s community. In particular, Virgin had partnered with William’s Café for a coffee free for all and Ram’s Head for a very Canadian poutine eating contest.
While the physical prowess of this year’s DMA was impressive (32 boxes of poutine down!), I was especially impressed by the time-sensitive social media challenge. They were asked to take a photo of the team, have it uploaded and get as much engagement with the photo as possible. By the end of it they received 365 likes, 126 wall comments and 11 shares – some of which I definitely contributed to, despite being physically quite a distance away from the action.
After a couple hours of silence I messaged @chrisario and @juliely and asked how the race/challenge went. They had won! And with their advancement to the next level they all received brand new Samsung Galaxy Android operating phones. SO #jeally. The grand prize winners of a boatload of cash will be announced on November 10th and I have to say while I’m proud of their success thus far, the DMA has got to win. There’s no better university club like McMaster’s DMA – keen, clever, diligent, cohesive and innovative, man this year’s team is killing it!
I will obvi be tweeting once I find out who wins, but in the meantime support the #DMA by following @DMAatMac, @virginmobilecan @campusperks and using the tags #VMOnTheHouse and #virginmobile while tweeting!
DMA all the way! #maccommie4lyfe
