Thank the heavens above that my dad wasn't eating SunChips yesterday.
Now, hold on to your seat and your judgment HP fans, when I tell you that yesterday I finally got around to watching HP7. I know, take my wand and Firebolt from me now, I'm not a true fan, blah blah blah.
In any case, there must of have been something about my keenness to see this movie that heightened my sense of sound because my dad's chip chomping was all I could bloody hear! Before the movie had started I paused the previews and grabbed some ear plugs, which hugely dulled the chomping and crinkling pattern that repeated relentlessly. Now I must say that I was impressed I could hear the movie relatively well, which is likely thanks to Pioneer's surround sound, but I also had to thank the world that he didn't find SunChips, because I would've been doomed!
Remember how we Canadians are proudly keeping our biodegradable and noisy SunChips bag unlike our friends south of the border? As a marketing student I've seen this case a few times, but I really do love the stance PepsiCo Canada has taken and with such a clever response.
Complaint Video
PepsiCo Canada Responds
Late Night Coverage
